In a surprise announcement on Tuesday morning Netflix India announced that they are reducing their pricing for India customers. The pricing has been reduced up to 60% for some of the plans. The price reduction has been done to attract more and more customers of Indian streaming market.
India Streaming Market has been very competitive in terms of pricing where Netflix India is facing a tough competition from Amazon prime or Disney+ Hotstar. There are many local streaming services also which are giving a lot of competition.
Amazon Prime and Disney+ Hotstar has already understood the cost effective nature of Indian market that’s why their plans are available at a much cheaper rate from Netflix. Both services have plans going up to Rs.1500 per year where Netflix was going up to Rs.7200 per year for the 4K plan. Disney+ Hotstar already include the 4K streaming in the Rs.1500 per year plan and provide up to 4 screens also.
So it was natural for Netflix to feel the heat and do something to capture more market of the India streaming audience. There are other streaming services like Zee5, ALT Balaji, Sony Liv, Apple TV+ etc which are also available at a much reduced price in Indian market. And many of those services are spending a lot of money on creating local content which is also attracting a lot of audience.
Netflix India New Plans
So in bid to attract more and more customer Netflix has finally reduce the pricing in India. They now start with Rs.149 per month plan which provides Netflix streaming on mobile devices. The plan was earlier available of Rs.199, which have been reduced by 25%.
The biggest reduction come into your basic plan earlier the plan was priced at Rs.499 which has been changed to Rs.199 now. It has been reduced by 60% to attract more people and more customer into the whole Netflix experience. It reduces the streaming quality to 480p and at a time can only serve one screen but it supports both mobile and laptop streaming. Which means you can even stream on smart TVs though you will hate the streaming quality.
The idea is to create a Trojan horse with this plan so that people will sign up and understand that the standard or premium plans have much better streaming quality. Slowly those customers can move people up to at least the standard plan.
The standard plan which was earlier available for Rs.649 has been changed to Rs.499. Similar way the premium plan has also been reduced by Rs.150 and it is now available at Rs.649. The new pricing plan will be effective from December 14 and will automatically be enabled for existing customers.
Netflix India has already sent out a mailer to all the existing customers informing them about the new plans and giving them a good news that the price reduction will be effective from next monthly billing. So if you are an existing customers you will start saving some money from December 14th onwards.